theScore Bet: 24for24
Brand Activation · Experiential Design · Environmental Graphics · Social Content
2024

Developed the visual identity and production toolkit for theScore Bet’s 24hr Shinny Showdown activation at the 2024 NHL All-Star Weekend @ The Well. Created key visuals, social assets, signage, and wayfinding elements for a 24-hour shinny tournament celebrating hockey’s return to Toronto. Delivered a cohesive, high-energy brand experience by translating the campaign vision across digital and physical touchpoints from concept through execution.

Agency: SDImktg/Midnight Circus
Creative Director: JM
Art Director: Max Crame
Designer: Ether Blu