HumberVSA Identity
Brand Identity · Logo Design · Visual System · Brand Applications
2022

HumberVSA is a brand identity system designed for the Humber Vietnamese Student Association, an organization supporting Vietnamese students across Toronto through community and cultural connection. Built around the theme of unity and belonging, the identity features a geometric logomark enclosing the initials "VSA" within a square frame—symbolizing the organization’s four distinct operational departments. Its interconnected form reflects collaboration, mutual support, and the collective journey of international students building a community in Canada.

Designers: Ether Blu, Sao Nguyen