Hoa Nở Trên Da
Art Direction · Packaging Design · Music Artwork / Cover Design · Custom Typography
2025

Hoa Nở Trên Da is a single artwork and CD packaging redesign for Mạnh Hiếu, translating the song’s poetic exploration of love into a surreal visual universe. Developed in close collaboration with the artist, the creative direction stems from his synesthetic experience of seeing purple while listening to the track. This inspired an ethereal botanical aesthetic where custom hand-drawn typography and blooming surreal floral motifs symbolize love’s power to make the impossible feel tangible. Spanning from the primary single cover through to a multi-surface physical CD packaging system, the project delivers a cohesive, tactile narrative built on intimacy, transformation, and wonder.

Give it a listen: